There’s really nothing better than discovering the real results that real Google Pay-Per-Click (PPC) ads produce in the real world. In this book, those real results are presented to you - again and again. Google AdWords is considered by many as the most powerful method of gaining business today. It’s an extremely powerful tool – that’s true. But its inherent power leads many, many advertisers to great frustration. That’s not the worst of it. A downward spiral of ad performance can lead you to throw more and more cash at Google (and they really don’t need more of it!) in a desperate attempt to get AdWords performing as well as you ‘know’ it should. Everyone else is doing so well with Google Pay-Per-Click….aren’t they? Well, actually - they’re not. No way.
How can this be? A few advertisers discover the right mix of techniques and strategy to make AdWords work extremely well. Good for them. But many more struggle and ultimately throw in the towel, vowing never to touch Google AdWords again. More than one business has gone bankrupt, after blowing massive amounts of cash on Google AdWords and giving up.
And that’s just beyond stupid. What’s more, it’s a real shame. Because Google AdWords truly can be one of today’s best methods to grow your business. Is there a way out?
Yes. The trick to winning at Google PPC is to discover the mistakes of others, then applying lessons from in-depth, valid research. Plus testing, testing, testing. We’ve done most of that for you. Now, you simply have to select the Secrets most helpful for you, and gradually start bringing them into your own Google AdWords campaigns. You’ll notice these Secrets are not grouped in any particular order. That’s intentional - for two reasons;
How can this be? A few advertisers discover the right mix of techniques and strategy to make AdWords work extremely well. Good for them. But many more struggle and ultimately throw in the towel, vowing never to touch Google AdWords again. More than one business has gone bankrupt, after blowing massive amounts of cash on Google AdWords and giving up.
And that’s just beyond stupid. What’s more, it’s a real shame. Because Google AdWords truly can be one of today’s best methods to grow your business. Is there a way out?
Yes. The trick to winning at Google PPC is to discover the mistakes of others, then applying lessons from in-depth, valid research. Plus testing, testing, testing. We’ve done most of that for you. Now, you simply have to select the Secrets most helpful for you, and gradually start bringing them into your own Google AdWords campaigns. You’ll notice these Secrets are not grouped in any particular order. That’s intentional - for two reasons;
1. Google AdWords success is achieved by considering a wide variety of factors.
2. Presenting each Secret throughout the book in a varied manner makes it very readable, as it holds your interest. Let’s face it - it’s not easy to get excited about, say,
keyword selection. But show us a single word change in our ads that boosts performance by over 100% - now we’re talking!
Since making money online is not as easy as it seems, suppose if it was, why wouldn't everyone be doing the same then? Why still the majority works in offices, physical markets, factories? No my firend, earning money with web marketing is an art, a hidden art. Just like a tressure of which not many people know, not many people know how to dig the money out! So whoever starts his own journey, he makes some mistakes, he then learns from these mistakes. At some level he shares his experience with another person who also working for the same, he finds the common mistakes majority makes. These mistakes are pit-falls and how to avoid them is _the secret_.
Following is the list of secrets, I can't say that these are my secrets or someone else's but -- let's cut the chatter :)
Secret #1 – Never Let Google Choose Your Winning Ad
Secret #2 - How to Select Keywords the Smart Way
Secret #3 - Do ‘Sure-Fire’ Headlines Work?
Secret #4 - Use Ad Variations – At All Times
Secret #5 - Always Use Keywords in Your Headline
Secret #6 - Only Have a Small Number of Keywords for Each Ad Group
Secret #7 - Bid High Now, Save Money Later
Secret #8 - How to Use Imagination in Your Ad Text to Beat Your Competition
Secret #9 - How a Killer Word Can Boost CTR by 30% and CR by 65%
Secret #10 - Use Descriptive vs. Salesy Adjectives
Secret #11 - Use Keywords in your Display URL to Boost Your Quality Score
Secret #12 - When Capital Letters in Your Ad’s Display URL Can Kill You
Secret #13 - Don’t Yell and Boost Your CTR by 234%!
Secret #14 - Did You Know That You Could Boost Your CTR By 90% With This Phrase?
Secret #15 - Isn’t it Amazing what You Can Get Away With on Friday Nights?
Secret #16 - When Less is More
Secret #17 - One of the Most Powerful Ads to Take Business From Your Competitors
Secret #18 - Speak Plain English to Boost Your Click-Through-Rate
Secret #19 - Put Benefits and Features in their Proper Place
Secret #20 - A Probing Question Can Boost the Click-Through-Rate of PPC ads by 244%
Secret #21 - How Emotional Words Play a Dead-Serious Role in Google Ads
Secret #22 - A ‘Guaranteed’ Way to Boost Your ROI
Secret #23 - It’s Rhythm and Rhyme Time !
Secret #24 - Little Things Make a Big Difference
Secret #25 - Put Prices in Your Ad Text and Save With Every Click
Secret #26 - Mimic a Universal Call-to-Action and Boost Your CTR by 100%
Secret #27 - Send Your Prospect to the Right Page
Secret #28 - It Sucks to be #1 – So Avoid It !
Secret #29 - Don’t Advertise 7 days a Week
Secret #30 - Do (and Don’t) Monitor Your Ads Closely!
Secret #31 - Why SEO Copywriting Doesn’t Work for Pay-Per-Click Direct Marketers
Secret #32 - Learn How to Boost CTR 75% - by Being More Descriptive
Secret #33 - Easily, Rapidly, Quickly Boost Your ROI by 20%
Secret #34 - Tell Prospects What to Do Next and Boost Your CTR
Secret #35 - How to Double Your Click-Through-Rate in 15 Minutes
Secret #36 - Go for Quality - Not Quantity
Secret #37 - Optimize for Leads – Not CTR and Not ROI
2. Presenting each Secret throughout the book in a varied manner makes it very readable, as it holds your interest. Let’s face it - it’s not easy to get excited about, say,
keyword selection. But show us a single word change in our ads that boosts performance by over 100% - now we’re talking!
Since making money online is not as easy as it seems, suppose if it was, why wouldn't everyone be doing the same then? Why still the majority works in offices, physical markets, factories? No my firend, earning money with web marketing is an art, a hidden art. Just like a tressure of which not many people know, not many people know how to dig the money out! So whoever starts his own journey, he makes some mistakes, he then learns from these mistakes. At some level he shares his experience with another person who also working for the same, he finds the common mistakes majority makes. These mistakes are pit-falls and how to avoid them is _the secret_.
Following is the list of secrets, I can't say that these are my secrets or someone else's but -- let's cut the chatter :)
Secret #1 – Never Let Google Choose Your Winning Ad
Secret #2 - How to Select Keywords the Smart Way
Secret #3 - Do ‘Sure-Fire’ Headlines Work?
Secret #4 - Use Ad Variations – At All Times
Secret #5 - Always Use Keywords in Your Headline
Secret #6 - Only Have a Small Number of Keywords for Each Ad Group
Secret #7 - Bid High Now, Save Money Later
Secret #8 - How to Use Imagination in Your Ad Text to Beat Your Competition
Secret #9 - How a Killer Word Can Boost CTR by 30% and CR by 65%
Secret #10 - Use Descriptive vs. Salesy Adjectives
Secret #11 - Use Keywords in your Display URL to Boost Your Quality Score
Secret #12 - When Capital Letters in Your Ad’s Display URL Can Kill You
Secret #13 - Don’t Yell and Boost Your CTR by 234%!
Secret #14 - Did You Know That You Could Boost Your CTR By 90% With This Phrase?
Secret #15 - Isn’t it Amazing what You Can Get Away With on Friday Nights?
Secret #16 - When Less is More
Secret #17 - One of the Most Powerful Ads to Take Business From Your Competitors
Secret #18 - Speak Plain English to Boost Your Click-Through-Rate
Secret #19 - Put Benefits and Features in their Proper Place
Secret #20 - A Probing Question Can Boost the Click-Through-Rate of PPC ads by 244%
Secret #21 - How Emotional Words Play a Dead-Serious Role in Google Ads
Secret #22 - A ‘Guaranteed’ Way to Boost Your ROI
Secret #23 - It’s Rhythm and Rhyme Time !
Secret #24 - Little Things Make a Big Difference
Secret #25 - Put Prices in Your Ad Text and Save With Every Click
Secret #26 - Mimic a Universal Call-to-Action and Boost Your CTR by 100%
Secret #27 - Send Your Prospect to the Right Page
Secret #28 - It Sucks to be #1 – So Avoid It !
Secret #29 - Don’t Advertise 7 days a Week
Secret #30 - Do (and Don’t) Monitor Your Ads Closely!
Secret #31 - Why SEO Copywriting Doesn’t Work for Pay-Per-Click Direct Marketers
Secret #32 - Learn How to Boost CTR 75% - by Being More Descriptive
Secret #33 - Easily, Rapidly, Quickly Boost Your ROI by 20%
Secret #34 - Tell Prospects What to Do Next and Boost Your CTR
Secret #35 - How to Double Your Click-Through-Rate in 15 Minutes
Secret #36 - Go for Quality - Not Quantity
Secret #37 - Optimize for Leads – Not CTR and Not ROI
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