Marketing Tricks: THE SHOCK TACTIC


I'm sure you've heard the term "shock value" before. Well that's what this tactic is all about. Shocking your readers or customers. Some folks will use foul language to shock their readers. Some will use incredible stories. And still others will tell them how they have made huge mistakes. How many times have you heard or seen these:

*WARNING*
*DON'T BE AN IDIOT LIKE ME*
*I WAS A LOSER UNTIL I. . .*
*YOUR METHODS OF MAKING MONEY SUCK!*
*IF YOU DON'T WANT TO DO X-Y-Z THEN LEAVE THIS PAGE NOW*
*STOP BEING AN ASSHOLE AND COMMAND MORE RESPECT*
*20 TIME MORON FINALLY GETS IT RIGHT*
*DUMB-ASS MAKES SIX FIGURES A YEAR*

Or something similar. Those get your attention don't they? Sure they do! And that's why they get used. They suck you in and make you want to keep reading. Let's be honest here. If you can't do a simple thing like generate more interest in what you're selling, then you won't make any money. Simple as that. People, despite what they might say, want to be successful at one thing or another in life. And they want to be the best at it. If they feel they can better their own lives through your tragedy all the better. That's one less person they have to compete with! Plus, they won't feel stupid by making that same mistake. Even better. Use this tactic sparingly though. Too much can turn off your prospects and
have them hunting for their answers some where else.

Dirty Trick #3: THE... "SCARE" TACTIC

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