The basic concept, as you may already know, with regard to search engine optimization is that it is a way to make your content or website more visible to the general audience of internet users. It really doesn’t matter whether you are using videos, article marketing or your personal website to do this, it all begins with keywords.
Utilizing Search Engine Optimization Effectively
Finding the right keywords or keyword phrases to use in your content will make it much easier for prospective customer to find your business. It is critically important, however, to find the right keywords. There is a formula that can help you figure this out.
If you’ve been looking into SEO information on the web you may have run across the 1,000/1,000,000 rule. What this means that if you can locate a keyword that is searched at least 1,000 times a month and has no more than 1,000,000 results, then you’ve located your keyword or keyword phrase. This is a tip that when put into action can bring results.
This keyword marketing approach is very effective if you are targeting people looking for useful information. Another approach would be to build your search engine optimization efforts around your website. If you sell DIY Solar Panels, you will want to use those keywords as the place to begin. You can use them together or individually.
It’s also important to always work from left to right on your website. See, search engine crawlers move from left to right looking for terms. If your page links are in the bottom right hand corner of your website, they’re going to be the last thing that is seen. However, if you put them just below the header or in the left margin, your ranking results will be much better.
This is just the tip of the iceberg when it comes to SEO strategies for marketing your website or content. The more you understand about the process the more likely you will be to see the monetary results. So, if you have your niche already decided, use one of the free keyword tools available online and start looking for optimum keywords. When you have three to seven keywords then you can take the next step and learn how to put them to work for you.