Marketing Tricks: CREATING CONTROVERSY

This has to be one of the BEST ways to generate sales. Controversy creates two types of interest. Negative and positive. And both forms of interest work together to make you profits. How exactly? Well, let's do a quick example. Person N and Person P. Person P loves what you have written and can directly relate to what you have said. Person N on the other hand thinks you're an obnoxious creep full of insane beliefs. Both Person P and Person N comment on your writing. They read each others comments and they are inflamed by those comments. So, they begin a back and forth battle of words based entirely on what you had to say! Now comes Person S, Person V, and Person C. They add their two cents and take sides of who's right and who's wrong. Then come more comments. And more, and more. And if you're selling something that expands on your initial post, you'll get both those that hate what you had to say, and love it, buying your product. The negative folks will want further proof that you're a total moron while the positive folks will want to learn more about what you are teaching, or saying. Every single day, millions of folks hop onto the internet and have something to say. Most likely they'll do this through writing. Whether it's through an article, an email, or a blog. The "trick" is to make what you discuss controversial through your writings. Don't be BORING. That won't do a thing for you. The essence of creating controversy is by using passion. If you've had a bad experience with another person, tell people about it. If you really love a particular product, or person, tell people about it. But be sure that your writings can convey the passion that you feel whether it's negative or positive. If you are effectively creating controversy through your writings, most people that read it will either love what you have to say or hate it. Either way, they'll TALK ABOUT IT. And if you give them a chance to communicate how they feel about it, this will lead to more profits in your pockets!
But, in order to use controversy you have to be willing to take a stand on a certain topic. No "wishy-washy" comments will do. If you make people angry, GOOD! But don't back down on your opinions though. That defeats the purpose of using this tactic completely. If some people don't like what you're saying, who cares?? At least you had the guts to stand up for what you believe and say it. And that's the point that will come across to those that love your writings. I KNOW FOR A FACT this works. Mark Hendricks is a living example of this dirty trick. He uses controversy in his writings and makes immense profits from the dust he stirs up. Some folks hate him. Some folks love him. The love-hate factor doesn't really matter though. What DOES matter is that people are reading what he has to say. And they are LISTENING. And, they are BUYING. Another terrific example is a fellow by the name of Stuart Halpryn. He creates controversy through the amount of money he charges for products he sells. He lets his readers know that he is directly responsible for pissing other marketers off by charging extremely low prices for their products to his customers. And it works! He's earning good money from using controversy The whole idea of this tactic is to speak your mind, send off a spark, and watch it build into a roaring flame.

Dirty Trick #2: THE... "SHOCK" TACTIC

How to create the Ad and Description for your Campaigns?

Now it’s time to create your successful ad (for Google) or keywords description (for Yahoo!). Their role is to generate more traffic on your web site; therefore they must attract people’s attention. You have to push people to take an action by clicking on them. Consequently I would advise you to emphasize the advantages of your product and its benefits for your customers. You must be concise, accurate and clear for you have restricted space. Be careful, characters include spaces as well.

Here is the structure of ads in Google Adwords:
Headline (max.25 characters)
Description line 1 (max. 35 characters)
Description line 2 (max. 35 characters)
Display URL (max. 35 characters)
Destination URL (max. 1024 characters)

Here is the structure of a description in Yahoo!:
Title (maximum 40 characters),
Description (maximum 190 characters)
Destination URL (maximum 1024 characters)

Before starting to write your ad and your description, just have a look on these useful tips:

1. Get inside the customer’s head. What are your customers looking for? What do they expect? If you just wonder how to get inside the mind of your customers, help them fulfill
their needs and create successful commercial relationships, this series could be useful to you: Sales People are from Moon, Buyers are from Earth.
2. As you have limited text space, avoid terms like “a”, “the”, “of”, “at”…
3. Use words like “new”, “free”, “limited offer”, “discount” to attract clickers.
4. Avoid superlatives like “the best product...”, “the most wonderful …” or “the top of…” It is too basic and not pertinent.
5. Always include your exact keywords in the title of your ad. If searchers see the keywords they entered in the title of the ad, they will likely click on it.

Google AdWords Marketing Standards

There’s really nothing better than discovering the real results that real Google Pay-Per-Click (PPC) ads produce in the real world. In this book, those real results are presented to you - again and again. Google AdWords is considered by many as the most powerful method of gaining business today. It’s an extremely powerful tool – that’s true. But its inherent power leads many, many advertisers to great frustration. That’s not the worst of it. A downward spiral of ad performance can lead you to throw more and more cash at Google (and they really don’t need more of it!) in a desperate attempt to get AdWords performing as well as you ‘know’ it should. Everyone else is doing so well with Google Pay-Per-Click….aren’t they? Well, actually - they’re not. No way.
How can this be? A few advertisers discover the right mix of techniques and strategy to make AdWords work extremely well. Good for them. But many more struggle and ultimately throw in the towel, vowing never to touch Google AdWords again. More than one business has gone bankrupt, after blowing massive amounts of cash on Google AdWords and giving up.
And that’s just beyond stupid. What’s more, it’s a real shame. Because Google AdWords truly can be one of today’s best methods to grow your business. Is there a way out?
Yes. The trick to winning at Google PPC is to discover the mistakes of others, then applying lessons from in-depth, valid research. Plus testing, testing, testing. We’ve done most of that for you. Now, you simply have to select the Secrets most helpful for you, and gradually start bringing them into your own Google AdWords campaigns. You’ll notice these Secrets are not grouped in any particular order. That’s intentional - for two reasons;
 

1. Google AdWords success is achieved by considering a wide variety of factors.
2. Presenting each Secret throughout the book in a varied manner makes it very readable, as it holds your interest. Let’s face it - it’s not easy to get excited about, say,
keyword selection. But show us a single word change in our ads that boosts performance by over 100% - now we’re talking!

Since making money online is not as easy as it seems, suppose if it was, why wouldn't everyone be doing the same then? Why still the majority works in offices, physical markets, factories? No my firend, earning money with web marketing is an art, a hidden art. Just like a tressure of which not many people know, not many people know how to dig the money out! So whoever starts his own journey, he makes some mistakes, he then learns from these mistakes. At some level he shares his experience with another person who also working for the same, he finds the common mistakes majority makes. These mistakes are pit-falls and how to avoid them is _the secret_.
Following is the list of secrets, I can't say that these are my secrets or someone else's but -- let's cut the chatter :) 

Secret #1 – Never Let Google Choose Your Winning Ad
Secret #2 - How to Select Keywords the Smart Way
Secret #3 - Do ‘Sure-Fire’ Headlines Work?
Secret #4 - Use Ad Variations – At All Times
Secret #5 - Always Use Keywords in Your Headline
Secret #6 - Only Have a Small Number of Keywords for Each Ad Group
Secret #7 - Bid High Now, Save Money Later
Secret #8 - How to Use Imagination in Your Ad Text to Beat Your Competition
Secret #9 - How a Killer Word Can Boost CTR by 30% and CR by 65%
Secret #10 - Use Descriptive vs. Salesy Adjectives
Secret #11 - Use Keywords in your Display URL to Boost Your Quality Score
Secret #12 - When Capital Letters in Your Ad’s Display URL Can Kill You
Secret #13 - Don’t Yell and Boost Your CTR by 234%!
Secret #14 - Did You Know That You Could Boost Your CTR By 90% With This Phrase?
Secret #15 - Isn’t it Amazing what You Can Get Away With on Friday Nights?
Secret #16 - When Less is More
Secret #17 - One of the Most Powerful Ads to Take Business From Your Competitors
Secret #18 - Speak Plain English to Boost Your Click-Through-Rate
Secret #19 - Put Benefits and Features in their Proper Place
Secret #20 - A Probing Question Can Boost the Click-Through-Rate of PPC ads by 244%
Secret #21 - How Emotional Words Play a Dead-Serious Role in Google Ads
Secret #22 - A ‘Guaranteed’ Way to Boost Your ROI
Secret #23 - It’s Rhythm and Rhyme Time !
Secret #24 - Little Things Make a Big Difference
Secret #25 - Put Prices in Your Ad Text and Save With Every Click
Secret #26 - Mimic a Universal Call-to-Action and Boost Your CTR by 100%
Secret #27 - Send Your Prospect to the Right Page
Secret #28 - It Sucks to be #1 – So Avoid It !
Secret #29 - Don’t Advertise 7 days a Week
Secret #30 - Do (and Don’t) Monitor Your Ads Closely!
Secret #31 - Why SEO Copywriting Doesn’t Work for Pay-Per-Click Direct Marketers
Secret #32 - Learn How to Boost CTR 75% - by Being More Descriptive
Secret #33 - Easily, Rapidly, Quickly Boost Your ROI by 20%
Secret #34 - Tell Prospects What to Do Next and Boost Your CTR
Secret #35 - How to Double Your Click-Through-Rate in 15 Minutes
Secret #36 - Go for Quality - Not Quantity
Secret #37 - Optimize for Leads – Not CTR and Not ROI